Urban Roots
The strategy
We shaped the work around what the project needed to change, then built the execution to support that direction.
Set up and optimize the account around a clear product story.
Build reusable templates for Reels, carousel covers and Story Highlights.
Create a month-long rhythm of Reels, still posts and carousels.
Use consistent educational and product-led content to make the page useful beyond simple product promotion.
The work behind the outcome.
A one-month launch project that took a new farm brand from no Instagram presence to an active, branded and growing page.
Numbers from the project recap.
A performance snapshot is useful context, not the whole story. These figures are shown from the project materials created for this engagement.
The work, not a stock-photo version of it.
Real campaign and strategy assets from the project.
A new account does not need to look empty while it waits to grow. A clear content architecture can make a young brand feel established from the beginning.
Need this kind of clarity for your brand?
Tell us what you are building and where the marketing is getting stuck.
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